
Not satisfied with Data collection even after a good research design ?
Here is the checklist to decide on tool
Requirements | Offline App based | Online - Browser based |
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Face 2 Face interviews | This works best with Face 2 Face interview in terms of data collection efficiency, speed and other parameters like Quality Check related parameters | You need to check the parameters when selecting the online platform like if all the area or location should have good internet connectivity. Many QC related features are not supported with online. Some interviews may not work due to low connectivity. This reduces productivity per person and hence field person may apply other methods to get production which may affect the quality of your research. |
Installation | FeatThe script has to be downloaded onto Interviewing device / Autodownload also avaibleure 2 | No need to install. Browser is required at investigator end. Some scripts has limitation on certain browsers. |
Internet Required | Internet/Data card is required whenever app is installed or updated. NO INTERNET REQUIRED FOR INTERVIEWING | Strong strength network required. Else your interview will not be completed. Field investigator will not meet daily target and earnings. |
Photo capture | 100's of Photo capture possible with android app in each interview. Uploading doesnt happen at time of interviewings, so Respondents time is saved | Photo click no possible inside the script. Varies with browsers. |
specific brands or SKU or a respondent shops... | Identifying photos from mountain of photos is easy due to file name. Filename can be customised with any parameter like name, date time, location, sku name, pack size etc | Investigator has to do manually at time of interviewing eating up respondent time. Also, if uploaded later, quality can be tempred by uploading some other images. |
Audio Capture | Internet/Data card is required whenever app is installed or updated. NO INTERNET REQUIRED FOR INTERVIEWING | Audio no possible inside the script. Audio to be captured with other app and to be selected in script |
Identifying audio is easy due to file name. Filename can be customised with any parameter like name, date time, location, sku name, pack size etc | Investigator has to do manually at time of interviewing eating up respondent time. Also, if uploaded later, quality can be tempred by uploading some other prerecorded audios. | |
Uploading | Capture of of large photos, audio will be offline. Need not do it at time on interviewing. It can be synched later | Large photos, audios to be uploaded at time of interview to complete the survey. It may increase the field investigation time. |
GPS | GPS can be captured. Can be done at various stages of interview : like start, end, editing, QC stage etc | GPS capture not available many times due to brower settings |
Speed | Interviewing is fast since application executes on device. | Data to /fro happen on server so internet speed will device the speed |
Permisions | Requires storage/camera/mic permission for storing data, image capture, audio recording | Doesn’t require permission but audio, image camera not possible |
Study type | Face 2 Face, CLT, Ad tracking etc | Self - fill up where respondent is filling up at his emai/whatsapp |
LOI | 1 min to 100 + min or more is possible. | upto 10 mins can work. Later slowness , dataloss |